# Gamification as a Mean of Driving Online Consumer Behaviour: SOR Model Perspective

> Research article (Engineering Economics, 2016) · cited 114× · AI/ML

**Wikidata**: [openalex:W2290756923](https://www.wikidata.org/wiki/openalex:W2290756923)  
**Source**: https://4ort.xyz/entity/gamification-as-a-mean-of-driving-online-consumer-behaviour-sor-model-perspective