# Game on! How gamified loyalty programs boost customer engagement value

> Research article (International Journal of Information Management, 2021) · cited 106× · AI/ML

**Wikidata**: [openalex:W3123340633](https://www.wikidata.org/wiki/openalex:W3123340633)  
**Source**: https://4ort.xyz/entity/game-on-how-gamified-loyalty-programs-boost-customer-engagement-value