# Gain-probability diagrams in consumer research

> Research article (International Journal of Market Research, 2022) · cited 13× · AI/ML

**Wikidata**: [openalex:W4224306084](https://www.wikidata.org/wiki/openalex:W4224306084)  
**Source**: https://4ort.xyz/entity/gain-probability-diagrams-in-consumer-research