# Fuzzy multi-objective modeling of effectiveness and user experience in online advertising

> Research article (Expert Systems with Applications, 2016) · cited 59× · AI/ML

**Wikidata**: [openalex:W2508556687](https://www.wikidata.org/wiki/openalex:W2508556687)  
**Source**: https://4ort.xyz/entity/fuzzy-multi-objective-modeling-of-effectiveness-and-user-experience-in-online-advertising