# Fuzzy front end of innovation: a dual theoretical rationale

> Research article (Journal of Business and Industrial Marketing, 2018) · cited 21× · AI/ML

**Wikidata**: [openalex:W2903386050](https://www.wikidata.org/wiki/openalex:W2903386050)  
**Source**: https://4ort.xyz/entity/fuzzy-front-end-of-innovation-a-dual-theoretical-rationale