# Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance

> Research article (Journal of the Academy of Marketing Science, 2015) · cited 134× · AI/ML

**Wikidata**: [openalex:W1541652880](https://www.wikidata.org/wiki/openalex:W1541652880)  
**Source**: https://4ort.xyz/entity/frontline-employees-collaboration-in-industrial-service-innovation-routes-of-co-creations-effects-on-new-service-perform