# Frontline employee authenticity and its influence upon adaptive selling outcomes

> Research article (European Journal of Marketing, 2019) · cited 42× · AI/ML

**Wikidata**: [openalex:W2948616405](https://www.wikidata.org/wiki/openalex:W2948616405)  
**Source**: https://4ort.xyz/entity/frontline-employee-authenticity-and-its-influence-upon-adaptive-selling-outcomes