# Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

> Research article (Marketing Science, 2019) · cited 951× · AI/ML

**Wikidata**: [openalex:W2973537858](https://www.wikidata.org/wiki/openalex:W2973537858)  
**Source**: https://4ort.xyz/entity/frontiers-machines-vs-humans-the-impact-of-artificial-intelligence-chatbot-disclosure-on-customer-purchases