# From virtual reality to augmented reality: A neuromarketing perspective

> Research article (Frontiers in Psychology, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4295066574](https://www.wikidata.org/wiki/openalex:W4295066574)  
**Source**: https://4ort.xyz/entity/from-virtual-reality-to-augmented-reality-a-neuromarketing-perspective