# From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation

> Research article (Industrial Marketing Management, 2019) · cited 40× · AI/ML

**Wikidata**: [openalex:W2982397434](https://www.wikidata.org/wiki/openalex:W2982397434)  
**Source**: https://4ort.xyz/entity/from-promise-to-perspective-reconsidering-value-propositions-from-a-service-dominant-logic-orientation