# From Multi-Channel Retailing to Omni-Channel Retailing

> Research article (Journal of Retailing, 2015) · cited 2,374× · AI/ML

**Wikidata**: [openalex:W2104212223](https://www.wikidata.org/wiki/openalex:W2104212223)  
**Source**: https://4ort.xyz/entity/from-multi-channel-retailing-to-omni-channel-retailing