# From market driving to market shaping: impact of a language shift

> Research article (Journal of Business and Industrial Marketing, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4293336427](https://www.wikidata.org/wiki/openalex:W4293336427)  
**Source**: https://4ort.xyz/entity/from-market-driving-to-market-shaping-impact-of-a-language-shift