# From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry

> Research article (Tourism Management, 2016) · cited 142× · AI/ML

**Wikidata**: [openalex:W2463086839](https://www.wikidata.org/wiki/openalex:W2463086839)  
**Source**: https://4ort.xyz/entity/from-internal-brand-management-to-organizational-citizenship-behaviours-evidence-from-frontline-employees-in-the-hotel-i