# From ‘if only’ to ‘what if’: An ethnographic study into design thinking and organizational change

> Research article (Design Studies, 2023) · cited 14× · AI/ML

**Wikidata**: [openalex:W4361219234](https://www.wikidata.org/wiki/openalex:W4361219234)  
**Source**: https://4ort.xyz/entity/from-if-only-to-what-if-an-ethnographic-study-into-design-thinking-and-organizational-change