# From greenwashing to green B2B marketing: A systematic literature review

> Research article (Industrial Marketing Management, 2023) · cited 73× · AI/ML

**Wikidata**: [openalex:W4387684307](https://www.wikidata.org/wiki/openalex:W4387684307)  
**Source**: https://4ort.xyz/entity/from-greenwashing-to-green-b2b-marketing-a-systematic-literature-review