# From franchisee experience to customer experience: their effects on franchisee performance

> Research article (Journal of the Academy of Marketing Science, 2021) · cited 18× · AI/ML

**Wikidata**: [openalex:W3166598973](https://www.wikidata.org/wiki/openalex:W3166598973)  
**Source**: https://4ort.xyz/entity/from-franchisee-experience-to-customer-experience-their-effects-on-franchisee-performance