# From fantasy to reality: Transformation of native visitor experiences

> Research article (Journal of Business Research, 2015) · cited 11× · AI/ML

**Wikidata**: [openalex:W1861974827](https://www.wikidata.org/wiki/openalex:W1861974827)  
**Source**: https://4ort.xyz/entity/from-fantasy-to-reality-transformation-of-native-visitor-experiences