# From Dataset to Qualitative Comparative Analysis (QCA)—Challenges and Tricky Points: A Research Note on Contrarian Case Analysis and Data Calibration

> Research article (Australasian Marketing Journal (AMJ), 2018) · cited 62× · AI/ML

**Wikidata**: [openalex:W2902803534](https://www.wikidata.org/wiki/openalex:W2902803534)  
**Source**: https://4ort.xyz/entity/from-dataset-to-qualitative-comparative-analysis-qca-challenges-and-tricky-points-a-research-note-on-contrarian-case-ana
