# From data to action: How marketers can leverage AI

> Research article (Business Horizons, 2019) · cited 451× · AI/ML

**Wikidata**: [openalex:W2998528801](https://www.wikidata.org/wiki/openalex:W2998528801)  
**Source**: https://4ort.xyz/entity/from-data-to-action-how-marketers-can-leverage-ai