# From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption

> Research article (AMS Review, 2020) · cited 26× · AI/ML

**Wikidata**: [openalex:W3097287822](https://www.wikidata.org/wiki/openalex:W3097287822)  
**Source**: https://4ort.xyz/entity/from-customer-journeys-to-consumption-journeys-a-consumer-culture-approach-to-investigating-value-creation-in-practice-e