# From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”

> Research article (Journal of Business Research, 2016) · cited 49× · AI/ML

**Wikidata**: [openalex:W2513686782](https://www.wikidata.org/wiki/openalex:W2513686782)  
**Source**: https://4ort.xyz/entity/from-brand-identity-to-polysemous-brands-commentary-on-performing-identities-processes-of-brand-and-stakeholder-identity