# From Assessment to Purchase: A Three-Stage Model of the Marketing Funnel in Sponsorship Activities

> Research article (Journal of Sport Management, 2016) · cited 25× · AI/ML

**Wikidata**: [openalex:W2413445972](https://www.wikidata.org/wiki/openalex:W2413445972)  
**Source**: https://4ort.xyz/entity/from-assessment-to-purchase-a-three-stage-model-of-the-marketing-funnel-in-sponsorship-activities