# Friendship on social networking sites: Improving relationships between hotel brands and consumers

> Research article (International Journal of Hospitality Management, 2015) · cited 75× · AI/ML

**Wikidata**: [openalex:W1418020993](https://www.wikidata.org/wiki/openalex:W1418020993)  
**Source**: https://4ort.xyz/entity/friendship-on-social-networking-sites-improving-relationships-between-hotel-brands-and-consumers