# Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm

> Research article (Journal of Business Research, 2020) · cited 72× · AI/ML

**Wikidata**: [openalex:W3011548255](https://www.wikidata.org/wiki/openalex:W3011548255)  
**Source**: https://4ort.xyz/entity/friend-or-foe-customer-engagements-value-based-effects-on-fellow-customers-and-the-firm