# Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis

> Research article (International Journal of Consumer Studies, 2023) · cited 28× · AI/ML

**Wikidata**: [openalex:W4380790119](https://www.wikidata.org/wiki/openalex:W4380790119)  
**Source**: https://4ort.xyz/entity/four-decades-of-negative-wordofmouth-and-negative-electronic-wordofmouth-a-morphological-analysis