# Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions

> Research article (Journal of Interactive Marketing, 2015) · cited 73× · AI/ML

**Wikidata**: [openalex:W2190143947](https://www.wikidata.org/wiki/openalex:W2190143947)  
**Source**: https://4ort.xyz/entity/fostering-customer-ideation-in-crowdsourcing-community-the-role-of-peer-to-peer-and-peer-to-firm-interactions