# Forming cognitions by investing in a form: Frequent Flyer Programs in US air travel post-deregulation (1981–1991)

> Research article (Industrial Marketing Management, 2015) · cited 24× · AI/ML

**Wikidata**: [openalex:W2020426331](https://www.wikidata.org/wiki/openalex:W2020426331)  
**Source**: https://4ort.xyz/entity/forming-cognitions-by-investing-in-a-form-frequent-flyer-programs-in-us-air-travel-post-deregulation-19811991