# Formation of Reputation in Business Markets

> Research article (Journal of Business-to-Business Marketing, 2016) · cited 11× · AI/ML

**Wikidata**: [openalex:W2337814542](https://www.wikidata.org/wiki/openalex:W2337814542)  
**Source**: https://4ort.xyz/entity/formation-of-reputation-in-business-markets