# “Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands

> Research article (Journal of Global Fashion Marketing, 2021) · cited 12× · AI/ML

**Wikidata**: [openalex:W3165384592](https://www.wikidata.org/wiki/openalex:W3165384592)  
**Source**: https://4ort.xyz/entity/foreign-brands-of-course-an-ethnographic-study-exploring-coo-image-perceptions-and-its-influence-on-the-preference-of-fo