# Forecasting sales in the supply chain: Consumer analytics in the big data era

> Research article (International Journal of Forecasting, 2018) · cited 259× · AI/ML

**Wikidata**: [openalex:W2901657898](https://www.wikidata.org/wiki/openalex:W2901657898)  
**Source**: https://4ort.xyz/entity/forecasting-sales-in-the-supply-chain-consumer-analytics-in-the-big-data-era