# Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis

> Research article (Australasian Marketing Journal (AMJ), 2021) · cited 22× · AI/ML

**Wikidata**: [openalex:W3149400890](https://www.wikidata.org/wiki/openalex:W3149400890)  
**Source**: https://4ort.xyz/entity/forecasting-advertisement-effectiveness-neuroscience-and-data-envelopment-analysis