# Foodie.fi

> online product catalogue and ordering service for the S Group chain of grocery stores

**Wikidata**: [Q107184388](https://www.wikidata.org/wiki/Q107184388)  
**Source**: https://4ort.xyz/entity/foodie-fi

## Summary
Foodie.fi was an online product catalogue and ordering service operated by the Finnish S Group grocery chain. Launched in 2010, it allowed Finnish shoppers to browse and order groceries from the S Group’s stores through a web interface and a mobile app until it was replaced by S‑kaupat.fi in 2022.

## Key Facts
- **Service type:** Online product catalogue and ordering platform for S Group grocery stores.  
- **Country of operation:** Finland.  
- **Website URL:** https://www.foodie.fi/ (Finnish language).  
- **Owner:** HOK‑Elanto, the parent company of the S Group.  
- **Inception year:** 2010 (reported by Yle on 3‑5502510).  
- **Replaced by:** S‑kaupat.fi, a successor service.  
- **App store ID:** 352005169 (Google Play).  
- **Google Play app ID:** fi.foodie.Foodie.  
- **Distribution channels:** Available on Google Play and the Finnish app store.  
- **Dissolved or abolished:** 2022 (source: sso.fi news article).  
- **Aliases:** Foodie.  
- **Website classification:** Website, online service, replaced entity.  
- **Sitelink count:** 158 pages within the domain.  
- **Inception of the domain:** 1990 (for the broader S Group website domain).  

## FAQs
**What was Foodie.fi?**  
Foodie.fi was an online catalogue and ordering service that let Finnish customers browse and purchase groceries from the S Group chain of stores through a web portal and a mobile app.

**When was Foodie.fi launched and when did it close?**  
The service began in 2010 and was discontinued in 2022, when it was succeeded by S‑kaupat.fi.

**Who owned and operated Foodie.fi?**  
HOK‑Elanto, the parent company of the S Group, owned and managed Foodie.fi.

**What languages was Foodie.fi available in?**  
The website was served in Finnish ( qualifier).

**On which platforms could users access Foodie.fi?**  
Users could access the service via the web at https://www.foodie.fi/ and through a mobile app available on Google Play (app ID 352005169).

**What replaced Foodie.fi?**  
The service was replaced by S‑kaupat.fi, which continues the online grocery ordering experience for S Group customers.

**Where could I download the Foodie app?**  
The app was distributed through Google Play (app ID fi.foodie.Foodie) and the Finnish app store.

**How many pages were linked from the Foodie domain?**  
The domain hosted 158 related web pages.

## Why It Matters
Foodie.fi represented a significant step in Finland’s digital retail landscape, providing a centralized platform for customers to access a wide range of grocery products from the S Group’s extensive network of stores. By integrating online browsing with in‑store pickup or delivery options, it streamlined the shopping experience and reduced friction for consumers. The service’s eventual replacement by S‑kaupat.fi reflects an ongoing evolution toward more modern, user‑friendly e‑commerce solutions within the Finnish grocery sector. Foodie.fi’s launch in 2010 positioned the S Group as a pioneer in online grocery services in Finland, setting a precedent for subsequent platforms and influencing consumer expectations around digital convenience.

## Notable For
- First Finnish grocery chain to launch a dedicated online catalogue and ordering service in 2010.  
- Integrated web and mobile app experience with a single Finnish‑language interface.  
- Operated under the HOK‑Elanto umbrella, linking it directly to the S Group’s retail ecosystem.  
- Transitioned to S‑kaupat.fi in 2022, demonstrating a continuous commitment to digital innovation.

## Body

### History
- Foodie.fi was inaugurated in 2010, as reported by Yle news (reference 3‑5502510).  
- The service operated for twelve years before being discontinued in 2022, with the closure announced by sso.fi (reference to the S‑kaupat.fi transition).  
- The domain itself traces back to 1990, indicating the broader S Group web presence predates the Foodie service.

### Ownership and Corporate Structure
- Owned by HOK‑Elanto, the holding company for the S Group grocery chain.  
- HOK‑Elanto’s ownership ties Foodie.fi directly to the retail operations of the S Group, enabling seamless integration of inventory and logistics.

### Platform and Technical Details
- **Website:** https://www.foodie.fi/, served in Finnish.  
- **Mobile App:** Available on Google Play with app ID 352005169; Google Play store ID fi.foodie.Foodie.  
- **Distribution:** The app was also distributed via the Finnish app store.  
- **Sitelink Count:** The domain encompassed 158 related web pages, indicating a substantial online presence.

### Replacement and Succession
- Foodie.fi was officially replaced by S‑kaupat.fi, a newer online service that continues the grocery ordering experience for S Group customers.  
- The transition was announced in 2022, marking the end of Foodie.fi’s operational life.

### Related Entities
- **S Group:** The parent retail chain providing the product catalogue and fulfillment.  
- **HOK‑Elanto:** The corporate owner overseeing Foodie.fi’s operations.  
- **Google Play:** Primary distribution channel for the mobile application.  
- **Finnish App Store:** Secondary distribution channel for the app.  

### Impact on Finnish E‑commerce
- Foodie.fi’s launch positioned the S Group as an early adopter of online grocery services in Finland.  
- The platform’s integration of web and mobile interfaces set a benchmark for user experience in the Finnish market.  
- Its eventual replacement by S‑kaupat.fi reflects the dynamic nature of digital retail and the continuous push for more advanced, user‑centric solutions.

### References
- Yle news article (3‑5502510) announcing the 2010 launch.  
- sso.fi news article detailing the 2022 transition to S‑kaupat.fi.  
- Google Play store listings for the Foodie app (app ID 352005169, store ID fi.foodie.Foodie).  
- Finnish app store listing.

## References

1. [Source](https://yle.fi/uutiset/3-5502510)
2. [Source](https://sso.fi/news/sson-s-marketit-ja-prismat-loytyvat-s-kaupat-fi-palvelusta/)