# Following too much on Facebook brand page: A concept of brand overload and its validation

> Research article (International Journal of Information Management, 2023) · cited 25× · AI/ML

**Wikidata**: [openalex:W4385010059](https://www.wikidata.org/wiki/openalex:W4385010059)  
**Source**: https://4ort.xyz/entity/following-too-much-on-facebook-brand-page-a-concept-of-brand-overload-and-its-validation