# Following brands on Twitter: an extension of theory of planned behavior

> Research article (International Journal of Advertising, 2015) · cited 89× · AI/ML

**Wikidata**: [openalex:W2309344406](https://www.wikidata.org/wiki/openalex:W2309344406)  
**Source**: https://4ort.xyz/entity/following-brands-on-twitter-an-extension-of-theory-of-planned-behavior