# Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products

> Research article (Journal of Environmental Psychology, 2018) · cited 168× · AI/ML

**Wikidata**: [openalex:W2809351962](https://www.wikidata.org/wiki/openalex:W2809351962)  
**Source**: https://4ort.xyz/entity/focusing-on-the-forest-or-the-trees-how-abstract-versus-concrete-construal-level-predicts-responses-to-eco-friendly-prod
