# Focal versus background goals in consumer financial decision-making

> Research article (European Journal of Marketing, 2015) · cited 16× · AI/ML

**Wikidata**: [openalex:W3021873076](https://www.wikidata.org/wiki/openalex:W3021873076)  
**Source**: https://4ort.xyz/entity/focal-versus-background-goals-in-consumer-financial-decision-making