# Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products

> Research article (Journal of Retailing and Consumer Services, 2018) · cited 63× · AI/ML

**Wikidata**: [openalex:W2893626498](https://www.wikidata.org/wiki/openalex:W2893626498)  
**Source**: https://4ort.xyz/entity/fluent-contextual-image-backgrounds-enhance-mental-imagery-and-evaluations-of-experience-products