# Flexible flexibility! Food categorization flexibility and utilitarian preference

> Research article (Journal of Consumer Marketing, 2017) · cited 14× · AI/ML

**Wikidata**: [openalex:W2769853790](https://www.wikidata.org/wiki/openalex:W2769853790)  
**Source**: https://4ort.xyz/entity/flexible-flexibility-food-categorization-flexibility-and-utilitarian-preference