# First Impressions Stick: Market Entry Strategies and Category Priming in the Digital Domain

> Research article (Journal of Management Studies, 2021) · cited 50× · AI/ML

**Wikidata**: [openalex:W3147485476](https://www.wikidata.org/wiki/openalex:W3147485476)  
**Source**: https://4ort.xyz/entity/first-impressions-stick-market-entry-strategies-and-category-priming-in-the-digital-domain