# First-Class in-Flight Services and Advertising Effectiveness: Antecedents of Customer-Centric Innovativeness and Brand Loyalty in the United States (US) Airline Industry

> Research article (Journal of Travel & Tourism Marketing, 2015) · cited 41× · AI/ML

**Wikidata**: [openalex:W2288823327](https://www.wikidata.org/wiki/openalex:W2288823327)  
**Source**: https://4ort.xyz/entity/first-class-in-flight-services-and-advertising-effectiveness-antecedents-of-customer-centric-innovativeness-and-brand-lo