# Firm AI Adoption Intensity and Marketing Performance

> Research article (Journal of Computer Information Systems, 2023) · cited 17× · AI/ML

**Wikidata**: [openalex:W4388484523](https://www.wikidata.org/wiki/openalex:W4388484523)  
**Source**: https://4ort.xyz/entity/firm-ai-adoption-intensity-and-marketing-performance