# Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning

> Research article (Journal of Global Marketing, 2020) · cited 40× · AI/ML

**Wikidata**: [openalex:W3029354588](https://www.wikidata.org/wiki/openalex:W3029354588)  
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