# Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing

> Research article (International Journal of Advertising, 2022) · cited 39× · AI/ML

**Wikidata**: [openalex:W4226160326](https://www.wikidata.org/wiki/openalex:W4226160326)  
**Source**: https://4ort.xyz/entity/finding-gold-at-the-end-of-the-rainbowflag-claim-vagueness-and-presence-of-emotional-imagery-as-factors-to-perceive-rain