# Fifteen years of customer engagement research: a bibliometric and network analysis

> Research article (Journal of Product & Brand Management, 2021) · cited 182× · AI/ML

**Wikidata**: [openalex:W3176593561](https://www.wikidata.org/wiki/openalex:W3176593561)  
**Source**: https://4ort.xyz/entity/fifteen-years-of-customer-engagement-research-a-bibliometric-and-network-analysis