# Fickle men, faithful women: Effects of mating cues on men's and women's variety‐seeking behavior in consumption

> Research article (Journal of Consumer Psychology, 2015) · cited 31× · AI/ML

**Wikidata**: [openalex:W2203205103](https://www.wikidata.org/wiki/openalex:W2203205103)  
**Source**: https://4ort.xyz/entity/fickle-men-faithful-women-effects-of-mating-cues-on-men-s-and-women-s-varietyseeking-behavior-in-consumption