# Feral segmentation: How cultural intermediaries perform market segmentation in the wild

> Research article (Marketing Theory, 2020) · cited 27× · AI/ML

**Wikidata**: [openalex:W3020947899](https://www.wikidata.org/wiki/openalex:W3020947899)  
**Source**: https://4ort.xyz/entity/feral-segmentation-how-cultural-intermediaries-perform-market-segmentation-in-the-wild