# Femvertising or femwashing? Women's perceptions of authenticity

> Research article (Journal of Consumer Behaviour, 2022) · cited 76× · AI/ML

**Wikidata**: [openalex:W4206481668](https://www.wikidata.org/wiki/openalex:W4206481668)  
**Source**: https://4ort.xyz/entity/femvertising-or-femwashing-women-s-perceptions-of-authenticity