# Female franchisees; a lost opportunity for franchising sector growth?

> Research article (Journal of Strategic Marketing, 2018) · cited 14× · AI/ML

**Wikidata**: [openalex:W2807569909](https://www.wikidata.org/wiki/openalex:W2807569909)  
**Source**: https://4ort.xyz/entity/female-franchisees-a-lost-opportunity-for-franchising-sector-growth