# Feature Missing-aware Routing-and-Fusion Network for Customer Lifetime Value Prediction in Advertising

> Research article (Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4321480069](https://www.wikidata.org/wiki/openalex:W4321480069)  
**Source**: https://4ort.xyz/entity/feature-missing-aware-routing-and-fusion-network-for-customer-lifetime-value-prediction-in-advertising