# Fashion brands in the metaverse: Achievements from a marketing perspective

> Research article (Journal of Global Fashion Marketing, 2024) · cited 29× · AI/ML

**Wikidata**: [openalex:W4393992811](https://www.wikidata.org/wiki/openalex:W4393992811)  
**Source**: https://4ort.xyz/entity/fashion-brands-in-the-metaverse-achievements-from-a-marketing-perspective